Posted Jan 9, 2023


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Design & Inspiration

Best Adobe Photoshop Alternatives For Marketers [2023 In-depth Analysis]

Design & Inspiration

Design & Inspiration

Best Adobe Photoshop Alternatives For Marketers [2023 In-depth Analysis]

1. Glorify

Glorify is a design tool that allows you to create beautiful, professional-looking designs without prior experience. With Glorify, you can easily create stunning graphics, logos, infographics, and more in just a few clicks.

Glorify offers pre-made templates and tools that make it easy to create high-quality designs. You can also upload your own photos and videos and add your own text to create custom designs.

There is a wide range of customization options, so you can easily change the colors, fonts, and other design elements to match your brand.

Let’s see how this looks in practice.

1. Brand it like a pro

When people see your logo or brand colors and immediately think of your business, you know you’re on the right track.

Glorify has the Brand Kit feature that helps you stay consistent and recognized across all social media channels, newsletters, banners, etc.

Once you choose your colors and logo, your brand kit is immediately stored, and you can insert it into any design you like. Just click on the option Brand It on the left.

Another helpful feature is Glorify’s

2. Smart resize tool

To post photos and visuals on social media channels or eCommerce platforms, you need to meet specific requirements in terms of size and resolution. Let’s be honest, it is quite a tedious task to adjust visuals every time you want to post. 

Glorify’s smart resize tool automates this process for you. Most of Glorify’s templates come in bundles. By downloading one template, you get its ready-to-use social media versions. 

And not only visuals optimized for social media but also for emails, banners, product images, etc.

3. Editing tool

It’s near to impossible to talk about editing photos and not mention removing background, adding shadow and reflection effects, changing colors, and adding various elements.

Glorify’s editing tool enables you to make all the changes without leaving a dashboard. Every asset and feature you need is in one place.

There are, of course, more features and tools you can benefit from, but this was just a sneak-peek into Glorify’s platform.


When it comes to pricing, you can currently choose from

  • Free Forever - $0/month for up to three users. It gives you one workspace, five projects, ten background remover uses/month, and ten premium stock/month.

  • Pro Annual - $29.99/month billed yearly at $359.91/year for five users ($5.99 per user). It gives you five workspaces, unlimited projects, unlimited downloads, unlimited guests, 100 premium stock/month, and 100 background remover uses/month.

  • Business Annual - $74.99/month billed yearly at $899.91/year for ten users ($7.49 per user). It gives you unlimited workspaces, projects, downloads, guests, background remover uses, and premium stock.

Pros and Cons

The biggest perk is that Glorify’s all-in-one platform is highly intuitive and user-friendly, making it an excellent choice for beginners or inexperienced designers.

A disadvantage is that despite that the template library is regularly updated and is ever-growing, it is still not as large as some other Photoshop alternatives.

Moving on to our next top pick.

2. Affinity Photo

Affinity Photo is a professional photo editing software for Mac and Windows.

It is a cross between Adobe Photoshop and Lightroom, designed for professional photographers and graphic designers. The software offers a wide range of features, including RAW processing, masks, filters, adjustment layers, and much more.

Furthermore, Affinity Photo also has a comprehensive set of tools for retouching, such as dodge and burn, clone stamp, healing brush, and skin smoothing. The software is constantly being updated with new features and improvements.


Pricing isn’t based on different plans or packages but according to the operating system you use. Both MAC and Windows versions have free trials.

  • For MAC, the price is $54.99

  • For  Windows, the price is the same

  • For iPad, the price is $21.99

Pros and Cons

Affinity Photo is pretty much copy-paste of Adobe Photoshop. It has advanced features, and it is cheaper than Photoshop. 

However, the resemblance with Photoshop makes it more suitable for experienced and professional designers than newbies. Another minus is that it doesn’t have an Android version.

Our next stop is Photopea.

3. Photopea

Photopea is a free online photo editor that lets you edit photos in your browser. You don’t need to download or install any software.

It supports all the major photo formats, including JPG, PNG, GIF, and TIFF. Photopea offers a wide range of editing tools, including crop, rotate, resize, color correction, blur, and red-eye reduction. You can also use Photopea to create collages and photo montages.

It has a similar interface and many of the same features as Photoshop, including the main image editing tools in a column and icons similar to those in Photoshop. However, Photopea doesn’t offer content-aware tools or lens correction.

Another great trait is that you can immediately edit your photos without signing up. 

There are ready-to-use templates for social media, which make creating banners and cover images very simple.

There is also a great selection of images with text overlays, all editable in the image editor itself.

Moreover, the developers seem open to users’ comments since they keep regularly updating and improving the app.


This tool is free. However, you get a Premium version if you pay $40 per year. It refers to a single user.

Pros and Cons

Considering it is a browser editing tool, Photopea does a great job. It has a vast range of features that Adobe has and doesn’t require any special browser plug-ins.

The downside is that the free version has ads on the right which can be distracting. Due to its interface similarity with Photoshop, it might not be the best alternative for less experienced designers. It takes a bit of learning to use it proficiently.

4. Pixlr

Pixlr is a free online photo editor with capabilities similar to Adobe Photoshop. It offers a user-friendly interface and a wide range of features, making it a popular choice for those looking for a free alternative to Photoshop. With Pixlr, you can easily create, edit, and share images online.

It offers a wide range of features, including layers, filters, and effects. You can also add text, shapes, and borders to your images. There are also tools for retouching photos.

Pixlr is excellent for those who need to edit images quickly. This editor has all the basic features you would expect, such as cropping, resizing, and adding text, as well as more advanced features such as layers, masking, and filters.

Some other features include the background remover and drag-and-drop options to add accents or textures, like light streaks, dust flecks, and glitter to your photos. We have to mention that these features are only available in the paid version.


Pixlr offers a Free, Creative, and Premium subscription. 

  • The Free subscription gives users access to basic editing tools, a limited set of overlays, etc.

  • The Premium subscription gives users access to extensive editing tools, AI cutout, and more. It includes a 30-day free trial and costs $7.99/month.

  • The Creative Pack comprises everything from Premium subscription, plus 24/7 premium support, etc. It costs $29.99/month.

Pros and Cons

One of the biggest pros of Pixlr is that it is very user-friendly and, as such, suitable for beginners. It has a clean design and intuitive workflow.

On the downside, more advanced AI features are only available for paid plans. The touch-up tools are limited, as well as file-type compatibility. Furthermore, an ad banner might be disruptive while you edit.

Last but not least on our list is Canva.

5. Canva

Canva is a user-friendly graphic design tool used by professional designers and those with little to no design experience. With Canva, users can create high-quality designs for both digital and print media. 

Canva offers a wide variety of templates for users to choose from and a wide selection of stock photos and illustrations. Users can upload their own photos and videos, which makes Canva a versatile tool for creating visual content.

There are lots of one-click tools, but not the advanced retouching ones.


Canva offers three plans

  • Free with more than 250 000 templates and more than 100 design types

  • Pro with more than 600 000 templates and stock photos. It costs $12.99.

  • Enterprise for a minimum of 25 people. It includes logos and a brand kit. It costs $30.00 per person.

Pros and Cons

Canva is particularly popular for creating visuals for social media because it offers a simple interface making it perfect for beginners. It does have an impressive template library. 

However, it doesn’t have advanced editing tools like retouching, layers, shadows, mockups, etc

Let’s Recap

If you run an eCommerce business, you are aware of the necessity of visuals and images. If you are an absolute beginner or have little design knowledge, editing photos might seem like an ordeal. 

However, with the help of digital editing tools, you don’t have to feel like that. Each tool we’ve covered is a great tool depending on your business needs, budget, and design skills.

If you are a more advanced user or don’t mind having a steep learning curve, Affinity Photo or Photopea might be your top choice. On the other hand, if you just need a quick edit and the free basic editing tools are enough for you, you should go for Pixlr. Moreover, if you would benefit from already made templates and you don’t need to do much editing, Canva seems like the best option.

However, if you are a design newbie and want the tool that brings together all of the best features of other Photoshop alternatives under its wing, then you’ll go for Glorify. It is definitely the best value for money regarding the features you can access.

Start your free trial now  so you can immediately start converting your design ideas into reality with our easy-to-use tools. And most importantly, get creative and have fun while editing. See you on our platform.

The path to Glory begins here

The path to Glory begins here