Types Of eCommerce Business Models

Ecommerce is a general term for any business model that enables companies and individuals to buy and sell products online.

To better understand your needs, let’s see what types of eCommerce exist and how they apply to your business.

1. Business to Consumer (B2C)

Business to Consumer is the most popular and traditional eCommerce business model.

Direct sales of goods and services are the focus of B2C businesses.

Amazon is the most well-known example of a business that developed a reputation in the B2C market. But it can be considered both a business-to-business (B2B) and business-to-consumer (B2C) company.

1.1 There is No B2B or B2C: It's Human to Human #H2H

The author examines the numerous reasons and implications of how modern communication must change to keep up with our rapidly advancing and constantly evolving social and digital environments. You will also find valuable tools to help

marketers think again like humans.

2. Business To Business (B2B)

A business strategy known as business to business (B2B) focuses on transactions between companies.

The final consumer is not involved in the transactions between the companies.

B2B examples include, for instance, the sale of software, apparel, accessories, and manufacturing supplies.

2.1 Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11

This book is a practical guide for a modern marketer, with great advice you can put to the test right away.

3. Business to Government (B2G)

Selling products and services to federal, state, or local government organizations is known as business to government (B2G).

An example of a B2G business is a small business providing IT support services to a town government or Boeing that supplies helicopters, fighter jets, and other products to the U.S. Department of Defense.

3.1. B2G Pricing: Best Practices in Business-to-Government Pricing Strategies

This book focuses on best practices for pricing specific, high-value, and complex proposals to government procurement institutions. 

The book's 22 chapters are divided into four sections: pricing, value-based pricing, price-to-win, and pricing innovation.

4. Direct to Consumer (D2C)

The D2C concept operates without a middleman.

Most of the time, a buyer can buy from a D2C brand without visiting a physical store.

One of the most popular DC2 businesses is Alibaba.

4.1. The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules

The author condenses all relevant knowledge regarding starting and growing DTC businesses into a single, easily read book.

It brings exciting case studies and conversations with the individuals behind creating companies like Graze, Heights, Bloom & Wild, Ugly Drinks, and many more.

5. Business to Business to Consumer (B2B2C)

A B2B2C model is used whenever a consumer uses one business to purchase a good or service from the online store of another business.

Along with B2B2C, massive marketplaces like Amazon, Alibaba, the App Store, and Google Play use different sales models.

‍5.1.Content Chemistry: The Illustrated Handbook for Content Marketing

This guidebook is a collection of the most crucial and valuable lessons and guidance regarding the influence of social media, email marketing, and search engine optimization.

The updated version of this book will be released on October 1, 2022.

6. Consumer to Consumer (C2C)

Customer to customer (C2C) is a business model that enables customers to trade with each other through a classified or auction system.

The most popular C2C platforms are Etsy, eBay, and Craigslist.

6.1. Contagious: Why Things Catch On

This #1 New York bestseller explains why specific ideas and products become popular.

Contagious offers practical, implementable strategies to help you understand why certain content goes viral.

7. Consumer to Business (C2B)

This business model involves selling goods and services from a customer directly to a business. It may include translating, tutoring, software engineering, etc.

Good examples of this model are popular freelance platforms like Fiverr and Upwork.

7.1. Whatever It Takes: Master the Habits to Transform Your Business, Relationships, and Life

This book provides a straightforward and tough-love approach to assist you in overcoming the obstacles preventing you from living life and building the business of your dreams.

Bonus: 10 More Ecommerce Books To Read In 2022

We have selected additional eCommerce books on marketing, copywriting, advertising, customer service, and motivation to inspire you in your online business voyage.

Let’s begin!

1. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It 

Category: eCommerce, Business

This edition of the 1986 bestseller is currently number 1 in eCommerce on Amazon.

The illusions and myths associated with beginning your own business are debunked by Michael Gerber, who also demonstrates how everyday presumptions can make your small business fail within the first year.

This book that was voted  #1 business book by Inc. 500 CEOs is an insightful read for running a successful eCommerce business.

The Goodreads community rated this book 76. 378 times with an average score of 4,04.

2. Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Category: eCommerce, Business strategy

DotCom Secrets, a book by Russell Brunson, will help you identify your target market, design or rebuild your sales strategy, and scale your eCommerce business.

Dotcom is simple to comprehend and packed with strategies for boosting traffic and sales and ultimately developing your online store.

The Goodreads community rated this book 4,073 times with an average score of 4.20.

3. Building a StoryBrand: Clarify Your Message So Customers Will Listen

Category: Web marketing, Customer relations, Business writing skills 

A book by New York Times best-selling author and marketing expert Donald Miller uses storytelling to demystify the process and guide readers in developing a communications strategy that works across all marketing channels.

 From this book, you will learn how to :

• Simplify a brand message so that people can comprehend it,

• How to build the most effective messaging for websites, brochures, and social media,

• And the seven universal narrative points that all humans respond to.

The Goodreads community rated this book 16,308  times with an average score of 4.28.

4. Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

Category: Online marketing

This book provides time-tested advice, practical examples, and step-by-step guidance — everything you need to start a dynamic business and earn a great livelihood from it.

Launch - An Internet Millionaire's Secret Formula reveals how to build incredibly profitable companies from the ground up.

It is ideal for aspiring eCommerce business owners or eCommerce experts.

The Goodreads community rated this book 3,768 times with an average score of 3,96

5. Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

Category: User experience, Website usability

Don’t make me think by Steve Krug teaches you how to apply the fundamental UX concepts to improve the shopping experience on your online store and increase conversion rates.

It's one of the most cherished and highly recommended books on the subject and is witty, logical, and extremely practical.

This edition comes with updated examples and a new chapter on mobile usability. 

The Goodreads community rated this book 26,709 times with an average score of 4.24.

6. [2022 Version] How to Start and Grow an E-Commerce Business: Answering the 5 Fundamental Questions of eCommerce and Taking the Entrepreneurial Leap

Category: eCommerce, Digital marketing

This book is a go-to guide for any entrepreneur that wants to start and grow an eCommerce business.

It will help you learn how to launch a product, generate a business plan, various digital marketing strategies, and much more.

Also, it teaches what the best business model in eCommerce is suitable for you, how to drive revenue, and gives the tested sales funnel methods.

Amazon customers rated this book with an average score of 4,8.

7. Ecommerce Empire: The Definitive Guide To Starting & Scaling A Future-Proof Online Business

Category: eCommerce, Digital Marketing, Dropshipping

The book summarizes the experiences that author Peter Pru gained while establishing a successful eCommerce business over ten years.

It teaches you all you need to know about online marketing, dropshipping, advertising, and upscaling. The author demonstrates how to pick a product, develop an offer, find the right supplier, design your sales funnel, attract potential buyers, and manage the workflow, explaining all the necessary steps along the way.  

The book is easy to follow with the help of numerous images, tables, and examples.

Anyone interested in eCommerce or is already involved in it may find it interesting.

Amazon customers rated this book with an average score of 4,65.

8. Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business

Category: eCommerce, Web marketing, Entrepreneurship

To establish, expand, and scale a hugely profitable eCommerce business in today's cutthroat market, you can use the methodology in Ecommerce Evolved, which is straightforward, repeatable, and proven.

This 2021 revised and expanded version is a powerful eCommerce blueprint created by Tanner Larsson using years of research and actual, hands-on eCommerce experience.

It is the step-by-step guide to creating a successful and highly profitable eCommerce business.

The Goodreads community rated this book 307 times with an average score of 4,45.

‍9.The Everything Store: Jeff Bezos and The Age of Amazon

Category: eCommerce, Retail, Business, Motivation

Amazon is one of the most successful corporations in the world, and this book is about its brilliant, determined founder, Jeff Bezos.

Be inspired by the enlightening, comprehensive biography of the business that made one of the first and most significant bets on the Internet and permanently altered how we read and shop.

The Goodreads community rated this book 68,037 times with an average score of 4,13.

10. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Category: Leadership, Motivation, Personal development, Productivity

This is an interesting read that will change the way you view progress and success and provide you with the tools and strategies you need to change your habits.

Atomic Habits aims to break poor habits and implement small behavioral adjustments that have the potential to produce life-altering effects.

This book is a must-read for any entrepreneur who wants to change their perspective, adopt new, healthy behaviors in their life or business, and develop into their best self.

The Goodreads community rated this book 439,945 times with an average score of 4,38.

To Wrap It up

No money invested in education is ever lost. And books that provide you with knowledge are lifetime investments. 

This article lists some of the best eCommerce books you can find online.

But, if you want to put gained knowledge to the test and create captivating images that will boost your business – Glorify is the tool for you.

Design, edit and share high converting product images fast, easy, and at scale in 3 easy steps:

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      2. Then, customize it by adjusting the font or text. Add background, filters, shadows, and reflections. If you wish to add your brand colors, use the Brand it tool.

      3. Finally, export saved images to your PC or upload them to your website or store. Additionally, share them on various social media platforms.

Glorify is a powerful editor packed with impressive features.

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