Instagram Ads Sizes & Best Practices 2024

Instagram Ad Types and Their Dimensions

1. Instagram Feed Ads

Instagram is an advertising goldmine because of its unique opportunities to engage with users. Instagram is one of the few platforms where ads get users’ full attention, thanks to its “one at a time” scrolling experience.

Image Ads:

• Square Minimum resolution: 1080×1080 pixels

• Square Recommended ratio: 1:1

• Portrait Minimum resolution: 1080×1350 pixels

• Portrait Recommended ratio: 4:5

• Minimum width: 500 pixels

• Maximum file size: 30MB

• Formats: JPG, PNG

Video Ads:

• Minimum resolution: 1080×1080 pixels

• Recommended ratio: 4:5

• Minimum width: 500 pixels

• Maximum file size: 4GB

• Video length: 1 second to 60 minutes

• Formats: MP4, MOV, GIF

Character Limits:

• Primary text: 125 characters

• Headline: 40 characters

• Hashtags: Maximum of 30

2. Instagram Explore Ads

Instagram Explore ads seamlessly blend into the Explore feed, appearing alongside organic content based on users’ interests and behavior.

Image Ads:

• Minimum resolution: 1080×1080 pixels

• Recommended ratio: 9:16

• Minimum width: 500 pixels

• Maximum file size: 30MB

• Formats: JPG, PNG

Video Ads:

• Minimum resolution: 1080×1080 pixels

• Recommended ratio: 4:5

• Minimum width: 500 pixels

• Maximum file size: 4GB

• Video length: 1 second to 60 minutes

• Formats: MP4, MOV, GIF

Character Limits:

• Primary text: 125 characters

  
  

3. Instagram Stories Ads

Instagram Stories ads are powerful tools for engaging your audience with full-screen, interactive content.

Image Ads:

• Minimum resolution: 1080×1920 pixels

• Recommended ratio: 9:16

• Minimum width: 500 pixels

• Maximum file size: 30MB

• Formats: JPG, PNG

Video Ads:

• Minimum resolution: 1080×1920 pixels

• Recommended ratio: 9:16

• Minimum width: 500 pixels

• Maximum file size: 4GB

• Video length: 1 second to 60 minutes

• Formats: MP4, MOV, GIF

Character Limits:

• Primary text: 125 characters

4. Instagram Carousel Ads

Carousel ads allow brands to showcase multiple images or videos in a single ad, perfect for storytelling or showcasing multiple products.

Image Ads:

• Minimum resolution: 1080×1080 pixels

• Recommended ratio: 1:1

• Maximum file size: 30MB per image

• Formats: JPG, PNG

Video Ads:

• Minimum resolution: 1080×1080 pixels

• Recommended ratio: 1:1

• Maximum file size: 4GB per video

• Video length: 1 second to 2 minutes

• Formats: MP4, MOV, GIF

Character Limits:

• Primary text: 125 characters

• Hashtags: Maximum of 30

• Landing page URL: Required

5. Instagram Reels Ads

Instagram Reels ads leverage the platform’s short-form video format, offering an engaging way to share content and connect with users.

Image Ads:

• Minimum resolution: 1080×1080 pixels

• Recommended ratio: 9:16

• Minimum width: 500 pixels

• Maximum file size: 30MB

• Formats: JPG, PNG

Video Ads:

• Minimum resolution: 500×888 pixels

• Recommended ratio: 9:16

• Maximum file size: 4GB

• Video length: 1 second to 15 minutes

• Formats: MP4, MOV

Character Limits:

• Primary text: 72 characters

Best practices when designing Instagram Reels Ads

1. Engage Quickly: Capture attention within the first few seconds to keep viewers interested.

   
   

2. Use Captions and Sound: Adding captions and sound can significantly enhance engagement.

   
   

3. High-Quality Visuals: Ensure your images and videos are of high resolution to avoid pixelation.

   
   

4. Stay On-Brand: Maintain a consistent brand voice and aesthetic to build brand recognition.

   
   

5. Test Different Formats: Experiment with various formats and elements to see what resonates best with your audience.

   
   

How to Create Instagram Reels Ads:

Step by step guide

1. Sign up or log in to Glorify.

2. Click Create Design from your dashboard home page.

3. Search for and select Square Video –this will fire up our graphics editor.

4. Start with a blank canvas or pick from a range of available templates displayed in the library menu on the left.

5. Customize the template or blank canvas with your brand elements, images, and text.

6. Export your design in the desired format (MP4, MOV).

Check out these amazing templates for Instagram Ads. Customize easily with Glorify and create stunning ads that captivate your audience.

Conclusion

Instagram ads present a tremendous opportunity to engage a massive audience and drive meaningful business results. By adhering to the specified dimensions and guidelines for each ad type, you ensure your content looks professional and resonates well with your target audience. However, the success of your ads depends not only on the correct sizes but also on the quality of your visuals, the clarity of your message, and the relevance of your content to your audience. Invest time in crafting compelling ads, and you’ll be well on your way to maximizing your ROI on Instagram.

Glorify makes it easy to design high-quality image and video Ads that fit perfectly within Instagram's requirements. Start designing today and see the difference in your campaigns!

Happy advertising!