Instagram Stories are a powerful tool for sharing moments, updates, and engaging with your audience in a dynamic way. They allow users to post photos and videos that disappear after 24 hours, making them perfect for real-time updates.
Posted Aug 2, 2024
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Design, Graphic Design, Social Media
Instagram Ads Sizes & Best Practices 2024
Instagram Ad Types and Their Dimensions
Instagram Feed Ads
Instagram is an advertising goldmine because of its unique opportunities to engage with users. Instagram is one of the few platforms where ads get users’ full attention, thanks to its “one at a time” scrolling experience.
![Example of an Instagram square and instagram portrait in-feed ad from myvitaminstore1 and austinlinen](https://framerusercontent.com/images/4bIozoL4myshX0bmTjfUp78M7Y.png)
Image Ads:
Square Minimum resolution: 1080×1080 pixels
Square Recommended ratio: 1:1
Portrait Minimum resolution: 1080×1350 pixels
Portrait Recommended ratio: 4:5
Minimum width: 500 pixels
Maximum file size: 30MB
Formats: JPG, PNG
![Example of a landscape Instagram in-feed video ad from Under Armour.](https://framerusercontent.com/images/hePJsWXtoHMfjelTb8VSsYTF32M.png)
Video Ads:
Minimum resolution: 1080×1080 pixels
Recommended ratio: 4:5
Minimum width: 500 pixels
Maximum file size: 4GB
Video length: 1 second to 60 minutes
Formats: MP4, MOV, GIF
Character Limits:
Primary text: 125 characters
Headline: 40 characters
Hashtags: Maximum of 30
Instagram Explore Ads
![instagram explore ads example](https://framerusercontent.com/images/MiR2slLWXuVyxQ0muo8Aiq0TGE.png)
Instagram Explore ads seamlessly blend into the Explore feed, appearing alongside organic content based on users’ interests and behavior.
Image Ads:
Minimum resolution: 1080×1080 pixels
Recommended ratio: 9:16
Minimum width: 500 pixels
Maximum file size: 30MB
Formats: JPG, PNG
Video Ads:
Minimum resolution: 1080×1080 pixels
Recommended ratio: 4:5
Minimum width: 500 pixels
Maximum file size: 4GB
Video length: 1 second to 60 minutes
Formats: MP4, MOV, GIF
Character Limits:
Primary text: 125 characters
Instagram Stories Ads
![wonderbrett instagram story ad image](https://framerusercontent.com/images/Im99eujruHYW1lh27Q3jSiU48pA.png)
Instagram Stories ads are powerful tools for engaging your audience with full-screen, interactive content.
Image Ads:
Minimum resolution: 1080×1920 pixels
Recommended ratio: 9:16
Minimum width: 500 pixels
Maximum file size: 30MB
Formats: JPG, PNG
Video Ads:
Minimum resolution: 1080×1920 pixels
Recommended ratio: 9:16
Minimum width: 500 pixels
Maximum file size: 4GB
Video length: 1 second to 60 minutes
Formats: MP4, MOV, GIF
Character Limits:
Primary text: 125 characters
Instagram Carousel Ads
![khazany instagram carousel ad image](https://framerusercontent.com/images/3DrcBL5fcRau1X0mZSj06SORX1w.png)
Carousel ads allow brands to showcase multiple images or videos in a single ad, perfect for storytelling or showcasing multiple products.
Image Ads:
Minimum resolution: 1080×1080 pixels
Recommended ratio: 1:1
Maximum file size: 30MB per image
Formats: JPG, PNG
Video Ads:
Minimum resolution: 1080×1080 pixels
Recommended ratio: 1:1
Maximum file size: 4GB per video
Video length: 1 second to 2 minutes
Formats: MP4, MOV, GIF
Character Limits:
Primary text: 125 characters
Hashtags: Maximum of 30
Landing page URL: Required
Instagram Reels Ads
![hapaglloydag instagram story video](https://framerusercontent.com/images/0ATb9u3VLadGdBLeGVehaHqAo.png)
Instagram Reels ads leverage the platform’s short-form video format, offering an engaging way to share content and connect with users.
Image Ads:
Minimum resolution: 1080×1080 pixels
Recommended ratio: 9:16
Minimum width: 500 pixels
Maximum file size: 30MB
Formats: JPG, PNG
Video Ads:
Minimum resolution: 500×888 pixels
Recommended ratio: 9:16
Maximum file size: 4GB
Video length: 1 second to 15 minutes
Formats: MP4, MOV
Character Limits:
Primary text: 72 characters
Best practices when designing Instagram Reels Ads
Engage Quickly: Capture attention within the first few seconds to keep viewers interested.
Use Captions and Sound: Adding captions and sound can significantly enhance engagement.
High-Quality Visuals: Ensure your images and videos are of high resolution to avoid pixelation.
Stay On-Brand: Maintain a consistent brand voice and aesthetic to build brand recognition.
Test Different Formats: Experiment with various formats and elements to see what resonates best with your audience.
How to Create Instagram Reels Ads:
Step by step guide
1. Sign up or log in to Glorify.
![glorify login page](https://framerusercontent.com/images/wJMsvnpkLpGVn9pwBgbiUHltzMA.png)
2. Click Create Design from your dashboard home page.
![how to create design in glorifyapp](https://framerusercontent.com/images/bxHcdxV4k7dlGneXtMEwbgBJFmE.png)
3. Search for and select Square Video –this will fire up our graphics editor.
![how to create instagram square video ad in glorifyapp](https://framerusercontent.com/images/8yKaWwSxlaZBmMQgs2WriezCQ4.png)
4. Start with a blank canvas or pick from a range of available templates displayed in the library menu on the left.
![how to make design in glorifyapp](https://framerusercontent.com/images/09b2P0Q73TGSvEKBbNWR4OkX0.png)
5. Customize the template or blank canvas with your brand elements, images, and text.
![how to customize glorifyapp](https://framerusercontent.com/images/MHANSt2jhv10rKPfXwtgPzYHUY.png)
6. Export your design in the desired format (MP4, MOV).
![how to export design in glorify app](https://framerusercontent.com/images/zmy13UUZe83hLq4U0RdXe9kDI.png)
Check out these amazing templates for Instagram Ads. Customize easily with Glorify and create stunning ads that captivate your audience.
![glorify video animation template examples](https://framerusercontent.com/images/jsgDRP6G7lXvNCHrOAOySk5Zdfk.png)
Conclusion
![fitness yoga glorify video animation template example](https://framerusercontent.com/images/GhPdDh1RpSB8eZPv0lL16EtbghI.png)
Instagram ads present a tremendous opportunity to engage a massive audience and drive meaningful business results. By adhering to the specified dimensions and guidelines for each ad type, you ensure your content looks professional and resonates well with your target audience. However, the success of your ads depends not only on the correct sizes but also on the quality of your visuals, the clarity of your message, and the relevance of your content to your audience. Invest time in crafting compelling ads, and you’ll be well on your way to maximizing your ROI on Instagram.
Glorify makes it easy to design high-quality image and video Ads that fit perfectly within Instagram's requirements. Start designing today and see the difference in your campaigns!
Happy advertising!
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