You need the best social media management tools as you might have a lot of accounts across all the big social media platforms. If you have a social media management tool, it makes team collaboration easy and you can curate content, plan posts, schedule content, and monitor all the engagement. You get all of this in one single dashboard and integrated inbox. Moreover, the best social media management tools are also helpful when it comes to forming marketing strategies, campaign analytics, trend forecasting, and audience targeting. This article consists of the top 6 best social media management tools for you to choose from.

Let us know your favourites in the comment section at the end!

Things To Consider When Selecting Your Social Media Management Tool

Effectiveness and Functionality:

You need to consider the effectiveness of your social media management tool in terms of social media automation, profile optimization, content planning, content curation, and growth.

Easy To Use:

Make sure the social media management tools are easy to use which means it shouldn’t have complicated dashboards that will take up most of your time.

Price:  

Most of the time, the pricing of these social media management tools is detrimental to what businesses go for. Opt for tools that fit your budget.

Best All-In-One Social Media Management Tool For Medium to Large Scale Brands: HootSuite

Cost:

$19, $99, $599 per month + free trial

This largest and probably the oldest social media management tool was created more than a decade ago (2008). It has over 15 million users and over 800 of the Fortune 1000 companies. With Hootsuite, you get a built-in social media management interface to handle all your social media tasks effectively. The robust features allow users to schedule, manage, find prospects, and do more with their social media accounts. One of the best social media management tools even in 2023, it offers a sleek dashboard that allows you to manage your social media presence on all major social media networks (Facebook, Twitter, LinkedIn, YouTube, Pinterest, etc).

Analytics –

Users of this social media management tool get detailed social media analytics to measure their social media results, track performance, and share insights with their team members with social media reports that are customizable and easy-to-create.

Team Management –

The unique set of tracks presents medium to large-scale businesses, brands, and teams the best group management dashboard.

Apps and Integration –

It provides over 250 integrations and technology with partner apps, tools, and networks on the internet for its users.

Best Simplified Social Media Management Tool: Buffer

Cost:

$15, $99, $199, and $399 per month + free trial

Buffe, as a leading social media management tool, has over 4 million users and it offers a streamlined and easy-to-use social media management dashboard. This dashboard helps drive real engagements through effective scheduling on their social media accounts for social media marketers, managers, and agencies. It is essentially known for its simplicity, engaged social media followers, effective customer support. Buffer also publishes valuable content for its audience.

Publishing –

A simple and clean platform where you can publish and schedule social media posts. Users emphasize how easy, simple, and friendly it is to publish social media content.

Team Collaboration –

It focuses on medium to large-scale businesses that work in groups or with teams. Teams can handle social media tasks much more easily and collaborate effectively on social networks on this efficient platform.

Best Scheduling Social Media Management Tool For Small Businesses: Meet Edgar

Cost:

$19, $49 per month + free trial

This social media management tool that also doubles as a management tool is easy to schedule and you can automate social media content on several social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Its social media scheduling is done uniquely that its users appraise highly. While the system ensures that all feeds and accounts are kept active and keeps your social content fresh all the time, this tool helps its users focus on other aspects of their businesses.

Scheduling –  

It keeps your users organized and lets them easily upload or add social media content manually, using bulk import or set up an RSS feed which will automatically import blog content and schedule them on autopilot.

Engagement –

A platform for brands who want to grow their engagement using consistent content. It helps users maximize the reach of organic content on various social media networks.

Best Social Media Management Tool For Lead Generation: Sendible

Cost:

$29, $99, $199, $299 per month

This all-in-one social media management tool ensures that the process of planning and executing social media marketing campaigns is impeccably simple. Through its unique features, this tool claims to help businesses or brands connect with their target audience authentically.

Compatibility –

A top social media management tool, Sendible is also compatible with 10 blog services and social networks such as WordPress, Pinterest, Facebook, LinkedIn, and can also connect to Google My Business, Tumblr, and Blogger, etc.

Scheduling –

With Smart Queue, the users can queue posts for all the social media platforms, blogs, and mailing lists and by adjusting the publication’s timings, it is easy to maximize engagement from your audience.

Collaboration tools –

Excellent collaboration tools like a shared media library. It allows you to delegate tasks to your team members and give per-user permission to access your social media accounts.

Best Social Media Management Tool For Pinterest: Tailwind

Cost:

$15 per month

If you are looking for a great social media management tool for Pinterest, you should opt for Tailwind. As it has excellent visual management features, it does well for Instagram accounts, too. It provides you with a full set of tools for managing your business on Pinterest and Instagram. For instance, from the desktop, you can bulk drag and drop images.

Scheduling –

The Smartloop tab as a social media management tool also allows you to schedule a collection of Pins to go live on a specific idea or a specific date. Furthermore, to maximize your engagement, it helps you determine the best time to post.

Analytics –

The efficient monitoring tools help you make the most out of the Pinterest campaigns. You can measure engagement trends, pin virality, and the number of followers you gained over time.

Best Graphics Designing Tool For Your E-commerce Store: Glorify App

Cost:

Pro Plan $12.99, Business Plan $37.99 per month + free-trial

This versatile, multi-functional marketing graphics tool is perfect for business use. It has software that was designed by digital marketers for e-commerce marketers. This software allows you to create high-quality graphics with zero knowledge of graphic design. The in-built tools allow you to create high-converting product images in under 60 seconds and within a few clicks. This is the “only” product’s images creating software. No software offers such great benefits at such a great price.

Templates –

It has an ever-growing templates library that offers a template for various platforms. There are templates compatible with different social media platforms such as Facebook, Instagram, E-book, etc.

Designing and editing –

Add amazing effects to your designs with several fixtures that are pre-installed for you. You have thousands of different templates to choose from. You can change the text and remove the item from the background. Additionally, it has shadow effects and reflections to make the design picture look more real.

Resizer –

As you know, every social media platform has different dimensions of images. This software has an in-built image resizer that will let you convert any image or design to your social media preference, such as Facebook cover, Facebook advert, Instagram post, or Pinterest graphics, etc.

Logo maker –

It comes with a built-in logo maker that will help you generate your business logo in a few minutes. You can create a simple yet catching logo with this tool. Moreover, it’s very easy and you need any graphic designing knowledge.

Budget-friendly –

Most graphics designing tools are expensive. This software comes with a lot of features at an affordable price.

Final Thoughts

Social media platforms are great tools for growing your business. Ultimately, it depends on what you need. Do you want a social media management platform to combine all your social profiles into a single dashboard or are you looking for something more robust? We hope the list we compiled of the best social media management tools helped you narrow down your search. Some platforms are great for social marketing, whereas others are great to curate content. You need to analyze your activity, trends and aim to expand your follower base.

Top 6 Social Media Management Tools In 2023 FAQs

1. How do you manage a social media account for a business?

Here are some essential social media tips for business:
– Start with a plan.
– Decide which platform is right for you.
– Know and expand your audience.
– Try to build relationships.
– Share compelling visuals.
– Quality over quantity.
– Use the right tools.

2. How social media can help small businesses?

– Generate leads.
– Increase website traffic.
– Boost sales.
– Partner with influencers.

3. Which social media management tool is better: Buffer or Hootsuite?

Hootsuite is bigger than Buffer, as it has more features, more supported platforms, more integrations, and bigger analytics. Hence, it would be unfair to compare Buffer with features that it doesn’t support as that’s not what the platform was built for.