What is Personal Branding?

Personal branding represents creating and promoting a public image or identity for a person, group, or organization. 

You can develop the brand through:

• Social media

• Online marketing

• Offline interactions.

Furthermore, personal branding aims to create an easily recognizable and distinctive name or image you can use to promote your work.

However, simply crafting a pretty image for yourself isn't going to be enough - you also need to back it up with substance.

That substance consists of your accomplishments, skills, and knowledge. 

People need to see that you're not just all talk but can deliver on your promises. 

When you combine a great image with a strong track record of successful projects and happy clients, that's when you start to build a strong personal brand.

What are the Benefits of Personal Branding?

There are many benefits of personal branding. It can help you:

• Build trust with potential customers 

If they can see that you are a real person behind the business, they are more likely to trust you and buy from you.

• Attract more customers and grow your business

• Stand out from the competition

A strong personal brand will make you more visible and memorable than businesses that don't focus on personal branding.

• Build relationships with other businesses and influencers in your industry

If you have a strong personal brand, people will be more interested in working with you and promoting your products or services.

Build deeper relationships with your customers and turn them into lifelong business fans.

Once established, you can use a personal brand to create opportunities, drive traffic to websites or social media platforms, and build relationships. 

What to Do to Create Personal Branding?

Creating personal branding isn’t something that happens overnight. It involves lots of time, effort and patience.

Regardless of your industry, certain steps are crucial in creating personal branding.

1. Define your target audience - Ask yourself who you are trying to reach.

2. Develop your unique selling proposition - What makes your business unique? What do you offer that other businesses don't? 

Answering these questions will help you develop a clear and concise message you can use in all of your branding efforts.

3. Create a strong visual identity - Your visual identity is one of the most important aspects of your brand. 

It should be professional and consistent across your marketing materials, including your website, social media accounts, and print collateral. 

Moreover, make sure your logo is recognizable and easy to remember so that people will associate it with your business.  

Choose colors, fonts, and images that reflect your message. 

4. Build an online presence - Use social media, your website, and other online channels to promote your personal brand. 

In addition, share your story and engaging post content, and make sure people know who you are and what you're all about.

5. Connect with the audience -  Use your online presence as a tool to connect with your audience and engage with them. 

And don’t forget that personal branding is an ongoing process. Therefore, staying consistent with your message and visuals is important over time.

Building your online persona would be impossible without social media tools.

Thus, it’s high time we shared our top picks of social media tools for personal branding.

5 Top Social Media Tools for Personal Branding

1. Glorify - Tool for Building Your Visual Identity

Glorify is a graphic design tool that managed to close the gap between a photo-editing tool and an eCommerce and marketing tool.

Therefore, Glorify can assist you not only in creating compelling visuals but also provide you with the tools to boost your marketing efforts and social media presence.

Here come 5 most popular features according to Glorify’s subscribers.

1. Template Library offers thousands of pre-made templates ready to use instantly. 

You can filter them according to the niche and industry.

Furthermore, you can find templates that range from social media posts, adverts, product images and mockups to eBook covers.

Most of the templates come in bundles, which means they are already pre-sized to be used across many platforms.

1. Infinite Canvas provides a limitless space where you can work on your personal branding, brainstorm and ideate with your team, organize marketing materials, etc.

2. Brand Kit helps you stay on track and consistent with your brand. 

Furthermore, you can choose your brand colors and logo and centralize all the branding assets in one place.

You can change brand colors in a few clicks and create new ones from the color palette.

You can also easily add or create logos with a drag-and-drop function and edit them to perfection.

1. Photo-editing tools cover a wide range of tools, from basic photo-editing tools like resizing and cropping to the more advanced ones like pencil and pen tools, BG remover, adding text, etc.

These tools are appealing because they are beginner-friendly and intuitive, just like the dashboard.

2. Sharing your design allows you to save and share your design in multiple formats easily.

Overall, Glorify is a robust yet beginner-friendly tool that greatly assists you in building your visual identity.

Pricing

Glorify has one Free and two Premium plans.

2. Contentdrips - Tool for Creating Everyday Content

With Contentdrips you can create everyday content and distribute it across social media platforms.

Furthermore, you can create:

• LinkedIn Carousel Posts

• Instagram Carousels

• Quote Photos

• LinkedIn GIFs

• Tweet Style Posts

• Animated Text Videos, etc.

There are also pre-made templates you can use, and they are divided into the Free, Pro and Exclusive category. 

On the downside, Free templates have a watermark unless you sign up.

Nonetheless, the platform is intuitive and quite straightforward to use.

Pricing

Contentdrips has three plans, one Free and two Premium ones.

The next tool is useful for scheduling your social media activities.

3. Hootsuite - Tool for Scheduling Social Media Activities

Hootsuite is extremely useful for planning out social media posts. Furthermore, it’s great if you run multiple social media accounts.

So what are some of the things Hootsuite can help you with?

• Publish and schedule your posts - You can see your social media content in one calendar.

           In addition, you can see all your scheduled and published content. 

• Stay informed about market trends and competitors 

You can set customizable filters and monitor trends to stay notified about your business, customers, competitors, etc.

• Advertise content - Promote your organic content and manage paid ads.

• Analyze results - Measure your results across all social networks.

• And many more.

Hootsuite is an extremely helpful tool for scheduling social media activities, but it comes at a steep price.

Pricing 

Hootsuite doesn’t have a Free plan. It offers 4 Premium plans, with a 30-day free trial each.

The following tool might not be your top pick when talking about social media tools for personal branding, but it is crucial if you want to create flawless content.

4. Grammarly- Tool for Creating Error-Free Content

Grammarly isn’t directly related to social media, but whatever type of content you create, you need to check its grammar and spelling.

“Bad” language and content filled with errors can damage your business reputation and affect your personal branding.

Furthermore, Grammarly doesn’t only correct grammar and spelling mistakes but also provides valuable suggestions such as:

• Adjusting the mood and attitude of your writing

• Avoiding redundant and filler words

• Making your text more digestible

• Providing tone and voice suggestions unique to your brand.

What’s more, Grammarly has mobile, web, and desktop applications. 

Pricing

Grammarly offers three plans: one Free and two Subscriptions.

And the last tool on our list of social media tools for personal branding is Soapbox.

5. Soapbox - Tool for Creating Videos

Soapbox by Wistia helps you record, edit, and share videos. You don’t need any professional equipment, just your webcam and to download the Chrome extension.

You can build your personalized library and combine a talking-head style recording with other elements such as a screencast, presentation elements (like slides or other videos), etc.

Another perk is that you can directly share and export your video to social media channels.

In addition, you can also upgrade your email marketing by including video thumbnails, GIFs, or text overlays.

When it comes to boosting your marketing efforts, you can use video engagement tools such asCTAs, Annotation Links, and email collectors. 

They should help you connect and engage with your audience more easily.

It is also helpful that Soapbox can analyze video impact so you can see how it affects your marketing funnel.

Overall, Soapbox is a great tool if your focus lies on video production to promote your brand.

Before we wrap things up, let’s see a brief overview of our 5 social media tools for personal branding.

Overview

Final Thoughts

Social media has revolutionized the way we promote ourselves and our brand. We’ve shown you our top picks. 

Each of the tools we’ve described has a unique set of features.

You will most likely need more than one tool to develop personal branding.

With the right combination of tools, tactics, and content, you can build a strong presence that draws potential customers' attention.

But for starters, you can try Glorify. Why?

It has a perfect blend of photo-editing tools and marketing assets.

Furthermore, your personal branding journey has to start with strong and compelling visuals, and Glorify offers just that.

So why not give it a try?

Sign up for free today to start building your personal brand!

‍

Related Articles:

7 Best Apps For Branding Business And Making Marketing Materials

Social Media Branding - The Comprehensive Guideline For 2023

‍