Posted Nov 9, 2022

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Design & Inspiration

Banner ad sizes: Standard Banner Sizes List Which Is Effective For Your Brand

Design & Inspiration

Design & Inspiration

Banner ad sizes: Standard Banner Sizes List Which Is Effective For Your Brand

banner ad sizes

Google Ads are available in various banner ad sizes, so it is vital to determine how to correctly customize them to achieve the desired goal.

Sadly, one of the major failures of digital marketing is to have a misconception of banner ad sizes. This error could also take a significant amount of money.

However, this must not be the situation.

Glorify has therefore presented this article to help you understand the standard banner ad sizes which can help you to optimize your advertising effectively.

What are the standard banner ad sizes?

  • Square – 250 x 250

  • Small Square – 200 x 200

  • Banner – 468 x 60

  • Leaderboard – 728 x 90

  • Inline Rectangle – 300 x 250

  • Large Rectangle – 336 x 280

  • Skyscraper – 120 x 600

  • Wide Skyscraper – 160 x 600

  • Half-Page Ad – 300 x 600

  • Large Leaderboard – 970 x 90

Effective Banner Ad Sizes

These are the most popular ad sizes, according to Google, that one should take into account. Besides, we have prepared a list of the best-developed banner ad sizes so that one can have the information to try out things:

1. Medium rectangle (300×250 ad size)

Medium rectangle (300×250 ad size)

This kind of banner ad is the most compact of all the popular banner ad size choices so that it doesn’t clutter a web page. It works great if it is included in text material or at the end of a post. Due to the small size, it’s ideally shown by brands, who are easy. At the same time, when you start with display ads it’s a great choice.

2. Large rectangle (336×280 ad size)

Large rectangle (336×280 ad size)

Although this ad banner doesn’t get as many engagements as the first, it remains a common digital banner ad size in terms of advertising choice. As the medium rectangle is identical, it is best positioned inside the text or at the ending of a message. Since it is much larger than the ad size of a 300×250, it implies more ad inventory is available.

3. Leaderboard (728×90 ad size)

Leaderboard (728×90 ad size)

This banner ad form is named as it is typically seen at the top of the website. You should select this if you want your advertisement to be seen by a wide range of people. Further, you can raise your ad money when text and picture promotions are activated since you have much more stocks for advertising. Google recommends utilizing this banner ad size on forum web pages.

4. Half-page or large skyscraper (300×600 ad size)

Half-page or large skyscraper (300×600 ad size)

Unlike its name, the dimensions of this kind of banner ad size do not make half of a page. Even then, as compared to the broad banner sizes, it needs the least space. This means people have far more scope as a marketer to get their advertising heard.

5. Mobile leaderboard (320×50 ad size)

Mobile leaderboard (320×50 ad size)

This banner ad size layout is optimized for mobile phones, as you can see from the title. Although it is one of the smallest possible mobile banner ad sizes, it certainly should be used to optimize views and boost CTRs on mobile devices.

Why Google Ads Dimensions Are Important?

For diverse reasons and use cases, the display ad sizes have been created. Effectively, a banner ad’s size will influence whether or not a viewer notices it. Although the variations in banner ad sizes aren’t that big, the impact can create a big change.  At the end of the day, the aim is not just to advertise, but instead to get viewers clicking it and then turn visitors into sales.  This is where the knowledge of best performing banner ad sizes comes in handy. Designers need to choose the best banner ad size for their advertising company so that the campaign can optimize and have the maximum reach.

Fortunately, in this article, we will give you a basic framework. Which indicates you can concentrate on designing graphics that can yield results. But please note that the effectiveness of a publicity campaign is not assured by a single or top banner ad size,  but it’s certainly plenty more, to begin with.


These high-performance sizes are just the initial factor in the production of banner advertising.

The other things to be taken into account are:

  • The edit you use on the banners;

  • The colors;

  • The CTA;

  • The design.

Only choose these five dimensions at first to begin with banner ads.   Do a few specific A / B experiments to find out the ideal size for the market you are aiming for. Something which works perfectly.

In the comment section below, let us know what best practices you use when designing banner ads.

Standard Banner Ad Sizes FAQs

1. How are the correct banner sizes designed?

It is essential to recognize the ad inventory to create the best banner ad sizes. Media companies pick the ad size banner they want to display. In reality, you restrict the extent of your advertising campaigns if you select incorrect banner-sizes.

2. What is the objective of a banner?

A banner assists you to get publicity. It’s essentially a concept, text, and picture combination of materials and is typically placed in a prominent open area or online spaces for the promotion or distribution of brand recognition at business meetings, including job fairs and exhibitions.

3. What is the strongest file format for a banner?

Depending on its architecture, select the appropriate file format for your web banner. If there are any pictures of your banner, go for a PNG. A JPG file performs best if your banner contains images. A GIF normally does the work for animated banners.

The path to Glory begins here

The path to Glory begins here