Posted Jan 25, 2023

9 min read

Marketing, Social media, Twitter

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Twitter Marketing: The Best Twitter Strategies For Bloggers (In 2023)



Twitter Marketing: The Best Twitter Strategies For Bloggers (In 2023)

Twitter Marketing For Business: Understanding The Twitter Algorithm

Understanding The Twitter Algorithm

Let’s begin with what is Twitter marketing? It’s the process of getting your message or offer across to the right Twitter users at the right time. If you wish to grow a blog brand, you must have an objective, an offer, or a message that you want to help your target audience achieve. If you want to grow your brand organically on Twitter, you need to focus on three things:

  • An objective, offer, or a message.

  • An audience they understand deeply.

  • A good Twitter marketing strategy and plan

Now, Twitter aims to build a friendly social media platform, where users can come for news, company/brand updates, check their favorite celebrities, gossip blogs, etc. As a brand on Twitter, you need to have a clear message, offer, and objective.

  • What do you want to do and stand for?

  • What’s your expertise?

  • How can you help your clients or customers?

You must have these answers to have a solid twitter brand that kills it.

Twitter Marketing For Business: Understanding Your Target Audience

Understanding Your Target Audience

This is a crucial part if you want to build a strong brand on Twitter. To create irresistible objectives, offers, or messages, you need to understand your target audience and how they think. Understand what your audience does, their social and psychological status, financial strengths, weaknesses, and more. Simply put, know your target audience as you know yourself.

Now that we’re done with the basic Twitter algorithm, let’s learn more about Twitter marketing strategies for businesses, marketers, and bloggers.

Best Twitter Marketing Strategies For Business Bloggers In 2023

Best Twitter Marketing Strategies For Business Bloggers In 2021

At present, Twitter works best for brands/businesses who have clear strategies on how to achieve the results that they want. Hence why you need a Twitter marketing plan that kills it. We can divide it into three categories:

  • Strategies to Generate Traffic

  • Strategies to Grow Influence

  • Strategies to Boost Engagements Quickly

1. Twitter Marketing Strategies To Generate Traffic

Strategies To Generate Twitter Traffic

Growing Your Twitter Followers

For a successful Twitter marketing strategy, a brand needs to grow its Twitter followers because it will increase engagements and interactions and help you generate more free traffic to your blog. More followers mean more eyeballs on your tweets which will result in more clicks to your links.

Pin Your Favorite Blog Post On Your Page

It’s one of the best-proven ways to attract more traffic to your website or blog. When someone visits your page, the first thing they’ll see is your pinned tweet and it gets all the reach. Add a blog post that is great in terms of CTR and value. Remember to not put funny texts or quotes as your pinned tweet.

An Enticing Bio With A Call-To-Action (CTA)

On every social media platform, your bio can be considered as a real estate investment. An enticing bio and a call to action (CTA) can drive a good amount of clicks to your blog posts. But why do you need CTA? Without a CTA, your audience will have nothing to click on or learn more about. Your bio should offer your audience something quick yet valuable. It could be a blog post, video, guide, course, ebook, or a free template. CTA is one of the most important yet overlooked twitter marketing essential for business.

Schedule Your Older, Top-Performing Content Posts

Most often, after publishing a post, you tend to forget about them once you publish newer ones. So, put more effort into evergreen content than timed-content because some of these posts are amazing and would continually perform and attract clicks.

Use Social Media Manager To Schedule Your Tweets Frequently

It is important to create a plan and schedule your tweets as it will help you add better value to your followers. There are so many content ideas you can plan out such as one tip (which ads value), one opinion (something related to your industry), one blog post link, an influential quote, and one infographic every single day. Remember to schedule at least one of each to be published once every day.

Using Popular Hashtags

In this age of social media, hashtags have become quite popular. Hashtags refer to a word, phrase, or sentence which is preceded by the pound sign (#). Although hashtags, as a twitter marketing strategy, can increase the visibility of your social media posts, don’t use them excessively. Furthermore, Twitter has a feature that automatically suggests trendy hashtags and shows how many tweets had been sent using the hashtag within the last hour. If you focus on these trendy hashtags, you have a better chance of ‘getting seen’.

Twitter Ads

Considering using social media ads, if driving traffic is your objective. So, learn more about the Twitter Ads basics and give it a try.

2. Strategies To Grow Influence

Strategies To Grow Twitter Influence

Participate In Twitter Chats

You can build your influence on Twitter by participating in Twitter chats. A Twitter chat refers to discussions that are held around a particular industry, niche, or topic. So, when someone asks questions, you can drop answers and show your expertise. Also, ask questions, join discussions, and provide value to participants in discussions. Additionally, pitch Twitter chat hosts to be a special guest in their #twitterchats.

Collaborating With Niche Influencers

Another fast way to grow your influence is by partnering with niche influencers; the no-brainer twitter marketing strategy for 2023! By collaborating with them, you can easily tap into their audience. Some ways of collaborations include blog post contributions, expert roundups, interviews, and video. More often, influencers are interested and welcome these collaborations.

Masterclasses or Webinars

This is a great way to build influencers online nowadays as people want to see other people live, learn from them, watch them talk, and ask questions. With the proper approach, Webinars can be a powerful foundation for your blog marketing. While hosting a webinar or master class, simply tweet it out, ask for retweets or get influencers to share them out for you.

Focus On Adding Value

Adding value refers to making a positive impact on someone or something. When someone follows you, they expect free content or some sort of value by following your page. Most marketers, while planning and setting up Twitter strategies, tend to forget to add value to their followers. Remember to create a balance where around 50 to 80 percent of your tweets should add some sort of value to your followers.

Repurposing Your Blog Articles On Twitter

With Twitter increasing their maximizing character count to 280, you can now convey longer messages on this platform. So choose some blog posts and pick out certain paragraphs that will add value to your followers.

3. Strategies To Boost Twitter Engagements

Strategies To Boost Twitter Engagements

Use Around 2 to 3 Hashtags Per Tweet

Remember that Hashtags are still very important. You can increase your reach and engagements through hashtags. If the hashtag performs better, you get better results. There are two steps to effectively hashtags:

  • Select top-performing tags to use, and

  • Find hashtags in your niche.

Quote and Tag People

When you use quotes, it attracts better engagements than most types of tweets and it resonates with everyone. Two things make quotes super effective:

  • Builds better relationships with influencers, and

  • Increases your chances at engagements.

One of the fastest ways to grow your influence, engagements, and business is by building better relationships with influencers. But how can you build relationships with influencers? You can do it by finding their content pieces, and pick out certain phrases, lines, sentences, or paragraphs, and tweet about it. Remember to tag them and link back to the original content.

Share Content By Industry Influencers And Businesses

Like we mentioned above, sharing influencers’ content and tagging them could increase your engagements and needs to mandatorily be a part of your Twitter marketing strategy. Why? Because people love it when other people share their stuff online. Moreover, even businesses will appreciate your tweet and sometimes they’ll reshare it. Simply finding great content pieces, tweeting, and tagging the original owner would grow your retweets, likes, and reshares. The best to target for this strategy are small businesses and niche influencers.

Ask Questions In Tweets

This would go a long way in growing your brand because questions trigger answers and replies. So, remember to ask strategic and engaging questions on your Twitter.

Final Thoughts

Twitter is a powerful social media platform and marketing tool. As a business, you should take advantage of it as it can improve brand awareness, direct more traffic to your website, engage your audience, create personal relationships with your followers and customers, boost conversions, and increase your sales. So, start sharing content on Twitter to help you grow your business and let us know if any of our Twitter marketing tips helped you leverage growth!

Twitter Marketing: The Best Twitter Strategies For Bloggers (In 2023) FAQs

1. How do I increase my Twitter engagement in 2023?

Here are some tips to increase your Twitter engagement in 2023:
– Create an inviting profile.
– Draw in followers outside of Twitter.
– Engage with replies, retweets, and tags.
– Tweet frequently.
– Identify followers within your network.
– Optimize your posting time.
– Post visual content.
– Utilize hashtags.

2. Is Twitter good for small businesses?

Twitter is an excellent platform for businesses because it has over 300 million active users. So, you can reach and connect with the new audience. You can communicate with your followers and customers effectively on this social media platform.

3. How do I promote my tweets for 2023?

Here’s how to use Quick Promote in 2023:
– Choose the Tweet you wish to promote.
– Then, click on “Promote this Tweet” and select the location you’d like to target.
– After selecting your budget, confirm your spending.

The path to Glory begins here

The path to Glory begins here