Posted Dec 2, 2022

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Ecommerce, Marketing, WooCommerce

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WooCommerce 101 – A Guide For Beginners



WooCommerce 101 – A Guide For Beginners

What is a WooCommerce Store?

WooCommerce is an eCommerce store featuring a WordPress plugin. More than that, it is a comprehensive platform empowering the merchants to get started with their online store ventures in just a click away. It is simple and easy to install WordPress with the plugin gaining quick popularity amongst the other top of the industry.

WooCommerce as a WordPress site has about 72 million downloads with 4+ million active installs making it one of the most popular plugins of all time. You can also add new more efficient plugins as the base of the software is strong covering all essential eCommerce features. Adding on, it is easy to customize making it an ideal solution to set up an online shop.


WooCommerce tutorial 101 guides for beginners: Pros and Cons

Like any other WooCommerce store, the WooCommerce product has its own pros and cons that are necessary to be looked at before you get started with your add ons and payment gateways.

Here is a short description for store WooCommerce:


  • WooCommerce is free and an open-source

  • The WooCommerce store is easy to manage

  • Needs no prior technical knowledge

  • You can modify the available themes on WooCommerceHas an extended functionality

  • The analytics help in the understanding of the industry

  • Has 2800+ 5-star ratings

  • WooCommerce has a big community

  • WooCommerce Updates regularly


  • The WooCommerce store is expensive and needs an annual license update

  • Requires a theme

  • Not enough official support for WooCommerce

  • The updates tend to create conflicts with the other plugins

  • For advanced modification, training is required

  • WooCommerce can’t be used in the absence of a WordPress

How to get started with the WooCommerce store using the domain name?

How to get started with the WooCommerce store
  • Go to the WordPress dashboard and hover the Plugins

  • Click on ‘add new’ from the dropdown menu

  • This will lead you to the WordPress directory of the plugins that have great plugins that are available for free

  • Once you reach there, type WooCommerce in the search box section that is on the top right corner and click on the ‘Install Now’ option

  • Post the completion, click on the ‘Active’ button that appears to activate and start the plugin

  • Once the download and activation are complete, there will be a form with multiple steps that need to be filled out. This will help complete the primary installation.

  • Likewise, two new tabs will appear; WooCommerce and Products. A side note- using WooCommerce will help you control the orders, payments, creating new coupons, monitoring the reports, and modifying the settings on the eCommerce store.

  • Next, under the products tab, add what you want to sell and organize them based on the categories.

Fill the form of the WooCommerce plugin with the information based below, on these six categories

Check out the steps below to help set and fill the form useful for the online stores WooCommerce:

WooCommerce plugin

Step 1 – Set up WooCommerce location, address, and currency

Make sure to mention on the WordPress website your store location, detailed address, and the currency you’d accept. Once you’re done with filling the boxes, click on ‘Let’s go’ on the bottom.

Step 2 – Setting up the payment gateways

At present, there are only three methods available for payments on WooCommerce: Stripe, PayPal, and offline.

  • Stripe and PayPal have their own pros and cons, while if you the customer chooses for offline payment, there will be more activation and multiple choices.

  • In terms of cheque payments, make sure to accept the bank cheques as a method when the customers choose offline payments.

  • To accept payments in the form of bank transfer (BACS), you must activate the option.

  • Cash on delivery is the simplest option as it allows the customers to pay post they receive the products.

Once you have turned on the payment methods that work the best, click on ‘Continue’ to proceed to the next step.

Step 3 – Set the shipping details

To configure the ways of delivering the products via free shipping or subsidized shipping, WooCommerce divides the shipping zones into two– one for the UK only and the other that is set for the rest of the world.

However, while you take a look at the location, select Flat Rate with the fixed cost or with Free Shipping.

The other thing the product page offers is for you to choose from Kilograms, Grams, Pounds, and Ounces for the measurement of the weight. Also, select Meters, Centimeters, Millimeters, Inches, and Yards as per the products.

Step 4 – Online stores WooCommerce recommendations

This is an optional recommendation from the WordPress hosting that will help with the WordPress theme. If you want to create a theme for your store, check these recommendations that will improve the experience of the user.

Step 5 – Activate

This section will help you to activate your Jetpack and is one of the most trusted plugins of the store. Just in case you are already a WordPress user, this plugin might have been pre-installed on your website.

The jetpack provides a variety of functions like security for the store, store stats, store monitoring, and promotions.

However, if you don’t feel like indulging in it, you can skip it.

Step 6 – You’re good and all set to sell products online!

On this page, you will find a few additional links that will help you customize your store with your digital products that will in turn be physical goods as and when the store grows. You may also enter your email address in the top subscription box.

How to start selling products? Here are a few tips to help you get more traffic on your eCommerce store

How to start selling products in WooCommerce

Listed below are a few steps for your WooCommerce product store to get and attract more traffic from the customers:

  • Blogging: Maintain a blog dedicated to the eCommerce website to help gain more organic search traffic efficiently. Make sure to write blog posts regularly and there is no need to penetrate longer posts.

  • Social media marketing: Market your eCommerce store on WooCommerce via social media such as Facebook ads for more profits and traffic.

  • Guest posting: Opening a store and not staying active does no good, therefore, you must guest blog to attract more customers. This will help open doors for the readers of that blog.

  • List building: Maintain a list of people in your email list to send out offers now and then. This will help keep people updated on every new change you have updated from your site.

  • Other channels: Unorthodox methods could be beneficial if done correctly. Try to participate in marketing forums to talk about your online store and products, and also share your promotions, deals, and special services.

  • Do collaborations: Build a relationship with other business owners and expand your venture by collaborating with bloggers. While doing so, the hosts will mention your eCommerce store and your WooCommerce product on their posts for their readers that will help in your engagement.

To Conclude:

The above WooCommerce tutorial will help you in getting started with your online WooCommerce business store with the help of the quick and easy guide. Be assured that this WooCommerce is without a doubt the most beneficial eCommerce platform. It will help you establish and grow from a small to a giant company by making your variable product more accessible to the customers.

WooCommerce Guide For Beginners FAQs

1. Which is better: Shopify or WooCommerce?

WooCommerce is more flexible whereas Shopify prices are already set. WooCommerce is free to use but comes with additional costs, including a domain name, hosting, and security.

2. How safe is WooCommerce?

Although, the WordPress and WooCommerce websites that are run and maintained can be potentially problematic, as they’re not always secure. But one needs to remember that at the end of the day, your site is secure.

3. Can WooCommerce be hacked?

Sadly, the popularity of the platform makes it a lucrative target for hackers.

The path to Glory begins here

The path to Glory begins here