Facebook ads are essential for online marketers looking to reach diverse audiences across various platforms. These ads come in multiple formats, including images, videos, and carousels, designed to achieve different marketing objectives.

Master Google Display Ad Sizes with our 2024 guide. Learn the top ad dimensions, design best practices, and step-by-step tips for creating high-converting ads. Discover how Glorify can simplify your ad design process. Boost your campaigns and engage your audience effectively.

Discover the must-have tools and resources for website design and development in 2024! From powerful web builders like Framer and Wix to essential design assets such as FontShare and Coolors, we've curated the ultimate list to fuel your creative journey. Dive into expert advice and review sites like Website Planet and Website Builder Expert, ensuring you stay ahead of the curve. Whether you're a seasoned developer or just starting out, find everything you need to craft professional websites with ease.

The image that invites clicks, the cover that attracts viewers to the content within, that is what your thumbnail is. And getting it right is the key to enticing viewers to your video. It is your one shot at getting audiences to engage with your video and play it.

As the Black Friday frenzy ushers in the festive cheer, consumers worldwide are gearing up for a shopping extravaganza, both in-store and online. But it's not just about retail – the SAAS (Software as a Service) industry has joined the party, bringing an array of exclusive deals that companies simply cannot afford to miss.

Check out the best marketing automation tools for eCommerce that will help you scale your business effortlessly.

Check out the best dropshipping marketing tools that can help your business grow and simplify everyday tasks.

Social media is a vital part of our everyday life. With almost 500 million users worldwide, Twitter can be considered one of the biggest social media platforms. As a business or brand, you should have an account on Twitter. When you boost your Twitter following, you can increase your website traffic, audience, and sales. As-luck-would-have-it, there are plenty of easy ways to increase your Twitter following. This article will help you get the most followers on Twitter with the least effort. Let’s dive right in!

In today’s day and age, social media plays an integral part in our everyday life. All of them compete for our attention, whether it’s Facebook, LinkedIn, Pinterest, or Twitter. Our lives revolve around hashtags, posts, tweets, likes, trending now.

With over 1 billion monthly active users, Instagram is a ripe field for marketers all around the world. Instagram user’s age range has also expanded which means your audience is most probably on it already. Now, how can you reach them? Simply by posting in your Instagram account. But you’re competing with over 95 million accounts every day, so how to make your content stand out? In this article, let’s dig deeper into everything you need to know about how to grow your audience on Instagram.

No matter who you are, if you run a business you want to promote your brand on Twitter. However, promoting on Twitter, a social media platform with 330 million monthly active users posting 500 million tweets per day, can be quite tricky. It’s easy for your tweets to get lost in the shuffle. Plus, the average lifespan of a tweet is around 18 minutes and with the ongoing changes in Twitter’s algorithm, the chances that anyone will see what you post are pretty low. In this guide, we will discuss the best Twitter hacks and twitter tips to build connections, grow engagement and bring in traffic and leads. Let’s dive right in!

Before we get to the posting trends of celebrities and influencers on Instagram, let us take a step back and reminiscence the time when you posted a picture on Instagram at 2000 hours v/s when you posted a picture on Instagram at 0800 hours. It goes without saying, certain pictures when posted at ‘busy’ times on Instagram, aka as the best posting time for Instagram, attract more engagement and likes, comments against randomly posted pictures.

In today’s day and age, social media is more relevant than ever. People tend to spend up to 3 hours on social media every day, hence, making social media a powerful medium to connect and reach your audience with. However, do you know how your posts are performing on social media? Look beyond your fan count and tracking of the right metrics, you need the social media Key Performance Indicators or KPIs.

In this day and age of technology, the best way to spread brand awareness and share great content marketing is through social media. It doesn’t matter if you are a startup, a small business, or a large enterprise, you need to focus on social media platforms. Some ideal networks to find an audience and get more customers are Facebook and LinkedIn.

As compared to the earlier year, the social channels have observed to create a buzz for online businesses and brands across all platforms, such as Twitter, Facebook, LinkedIn, Pinterest, and Instagram for analytics and reporting of a business. With time, there has happened to be a drastic increase in the power and impact of social media on businesses, perhaps, causing an increase in media users in recent years.

Are you currently managing your own Instagram account? Are you also constantly releasing new content to your audience? Engaging your audience with your content can be a tough thing to do on Instagram. Why? Because links are inaccessible on Instagram posts. More often you’ll see people informing their audience to often “click on the link in the bio!” Moreover, Instagram allows you to put only one link in your bio at a time. So, what do you do? Simple, just use LinkTree or, choose from a range of LinkTree alternatives!

With the emergence of a new decade, we have already seen some of the logos in 2023 hitting the mark of the trend. The most exciting thing about these graphic design logo trends is that they are a perfect combination of the past and that of the modern. One can witness a major series of throwback across eras including the neon against the inky, black and white (that feels like its right out of the 30s) and the ever loveable chrome. Adding to that, we’ve got some amazingly tailored logos in 2023 that have gone to the next level, featuring animation and 3D gradients.

As a small business, it’s most important to build customer or client loyalty. However, it is not often talked about. Nowadays, social media platforms help you build brand loyalty. In this digital age, your audience or customers have a much stronger influence on your brand even if you’re a B2B (business-to-business) or B2C (business-to-consumer) company. All these social media platforms allow a customer to easily voice out their thoughts about your company, product, customer support, delivery efficiency, etc online. Brand loyalty increases the number of happy customers and clients and boosts your conversion rates to the roofs.

Twitter is a powerful social media networking tool and search engine which has over 326 million average monthly Twitter global users. You can find the latest information about various topics such as pop-culture, local or global news, business, brands, etc. If you are a business owner, you can market on Twitter to increase brand awareness, engage users and followers, boost conversions, and much more. This social media platform can distribute content easily. How can you, as a business owner, reach and interact with hundreds of millions of leads through a free social media platform? We’ve got you!

With the general inclination of the masses shifting from text or picture oriented posts to video posts, it is no surprise that advertisement marketers are slowly but surely drifting to the world of video ads across platforms.

2021 is a year of events! While the outside world shut down and people did not have anywhere to go due to the outbreak of coronavirus, people went on their phones. The world, literally, was on the internet. From schooling to even court hearings in some cases- everything has been happening on the internet.

Affiliate marketing is one of the fastest-growing industries out there, with 10% continuous growth year after year. And the best way to get into affiliate marketing is by promoting SaaS programs.

Did you know that social media users, especially on Twitter use the unfollow non-followers or followers strategy? We’re sure that you are aware of the fact that most people tend to follow you just to get a follow back, and once they do ( or do not), they quickly hit the unfollow button by using the free Twitter unfollow tools and move on to the next Twitter user. This is the very reason why there has been a growing demand for Twitter unfollow tool and the mass unfollow Twitter features.

Data visualization, in the present age of technology, plays a rather significant role in the software testing world. Data visualization, to explain in one line, is the process of designing and thereby analyzing the visual representation of data. And it goes without saying, there are some top data visualization tools that exceed the job.

Creating a social media strategy for your business isn’t easy. While some social media marketers struggle to roll out an effective yet practical social media strategy and marketing plan from scratch, others don’t know what a social media strategy is. Simply put, every action that you undertake on social media sites should complement the larger social media strategy. The ultimate social media strategy and marketing plan should include posts, comments, likes, retweets, or replies. Does it sound complicated? Well, you have to take time to create an inclusive social media strategy to let all your social efforts flow naturally. If approached in the right manner, you can come up with a comprehensive social media marketing strategy. In this article, we will look into what a social media marketing plan is and some helpful steps to create your own winner social media strategy in 2023.

Facebook video ads are the best way and most engaging tool to connect with the audience effectively, generating more leads. According to Facebook, research about 39% of people have perhaps discovered various new brands and products via their Facebook ad.

Check out the 7 best eCommerce Facebook Ads strategies to help you run profitable campaigns that convert like crazy.

With 1.44 billion users in 2023, Instagram is one of the most popular social media platforms in the world. So it's no surprise that the app has expanded from a simple photo sharing app to a shopping app as well. When Instagram Shop was introduced in 2020, it immediately gained popularity among both buyers and sellers. If you've been wanting to try your hand at selling on Instagram, this article is for you. Glorify brings you 12 useful tips you can use to boost your Instagram selling experience.

Check out the best TikTok ecommerce strategy tips to help you boost your eCommerce performance.

Most people with a blog post tend to assume that promoting it is either spammy or complicated. Often this leads to them not doing it. Though, the problem is that just writing amazing content isn’t enough. You should promote your blog, too, but ‘How to promote a blog post?’ Ask yourself, how is anyone going to see what you’ve written? What is the point of spending hours on creating great content if it doesn’t generate traffic? It doesn’t seem worth it.

YouTube is one of the biggest social media platforms with over 1.9 billion connected and active users. With vlogs, YouTube automation and other forms of creating content, it is the perfect platform to promote your business or personal brand. However, to make your profile look professional, your videos need to be correctly formatted with the ideal YouTube video format and sizes.

Check out the best Facebook Ad design examples in 2023 that will help you create visuals that actually convert.

Check out what are the best fonts for Facebook Ad creatives that can help you improve your clicks and conversions.

Check out the best Instagram Ad examples to help you implement ideas and convert customers more efficiently

Check out the 10 best Instagram carousel examples to inspire you and improve your marketing

Check out the comparison between Canva vs Illustrators and find out which tool is better for marketers and social media managers in 2023.

Imagery means a little more when it comes to the food industry. Not only should images be eye-catching but they should also be tempting enough to urge viewers to click the "Buy" button. In this article, we’ll show you exactly how to spice up your designs to make your brand stand out in the food industry.

We asked some of our top paid Ads experts to reveal their winning secrets. Check out what they shared with us.

Imagine having created a logo after all the tiny edits and you’re ready to use them on a T-Shirt. And, when the time comes to upload it to the website or print it on a T-shirt, it just doesn’t look right with its colored background. This is where a transparent logo comes in.

What are Google’s responsive display ads and what are the key benefits of responsive display ads? Let’s learn that and more! In 2016, Google rolled out responsive display ads to help out advisers and to potentially fill more ad replacements. Some advertisers struggled to create display advertising programs because they didn’t have the design expertise or capacity to create good-looking ads. Plus, even when they do, they might not create in every possible ad size or type.

Learn and implement the ideas that Nike used to win at Marketing-led design and use it for your purposes.

Check out a step-by-step walk-through of everything there is to know about how to create and sell an NFT.

The very important aspect of marketing which often poses itself as a threat but is actually fun if understood well is running an advertising campaign. If you are also a beginner to running ad campaigns and need a little hand of help to put twos and twos together, you have arrived at just the right place! Two of the biggest challenges faced by any ad campaigner are ‘which design to use’ and ‘what text to put?’

We all know and understand the ways to make great posts on social media platforms like Instagram. But what one most often forget is the Instagram captions! But why are good Instagram captions so important?

Relatively newer in the world of Instagram posts, a carousel post is essentially a series of pictures that you can upload in one single post on Instagram. The user can swipe on the post to see other images – without having to cramp all images in a collage or uploading images separately as individual posts. You can upload up to ten images in one Instagram Carousel post.

Instagram Stories has transformed the way we consume Instagram so much that the site is much more than your photo gallery nowadays.

Instagram is a place with endless trends, new formats, filters, and features. You can always find some of the other new buzzes around Instagram. So, for all the Insta-savvy people out there, Glorify has brought 8 big Instagram trends which you can try and slay in 2020, to be on top of your Insta game!

We cannot deny that the internet and social media, in general, have a big impact on our lives. So, if you want to promote your products to a specific audience or reach a wider audience, marketing your content on social media is a no-brainer. The “Like Us On Facebook” button on one’s website, speaking of marketing content, comes in specifically handy.

When people think visuals, the last thing that comes to mind is LinkedIn. Instagram, Snapchat, Behance and Dribble are the more common options. Focusing on career rather than entertainment, LinkedIn is seen as a more text-based platform. However, images do matter on LinkedIn. From profile banners to company page aesthetics, images play an important role. This article goes through what it takes to create a captivating featured image with the ideal LinkedIn article image size.

Logo Redesign - A logo needs to be updated for a particular point of time. Glorify gives you a detailed article about how & when to redesign your logo.

A professional looking logo gives way to modern business. It is an identification tool for a company and can be created by any person with all the necessary tools and guidelines. One doesn’t need to study graphic design in college or complete a special course to create a logo. All you need to do is to keep in mind that your logo fits different contexts, like a website, social platforms, and printed items.

There are a variety of strategies that companies can use when designing a logo. Using a tagline or slogan is a good idea depending on your business and brand voice. A tagline in a logo makes your company unique and relatable. It gives users emotions, ideas or mental images to associate with your brand, thereby boosting brand recognition.

“Do you need a logotype or logomark? ” Logotype vs logo mark is one of the main questions you can ask yourself when you’re looking for a logo since marketing has massive implications, but it is also a topic that stumps people. However, what’s the distinction, they both are just logos, aren’t they?

Irrespective of the world swinging in and out with social media, it is often noticed that most marketing strategies do not even include media exposure. But, this lack of knowledge and appearance needs to build on to the latter path as the accounts on media help promote your company and content, including Twitter marketing.

A monogram logo is one way of the most interesting ways of narrating a story alongside words and letters. The monogram logo concept flourished in the fashion industry in the late 19th century. Fashion brands like Louis Vuitton, Chanel, Hewlett-Packard (HP), Life’s Good (LG), and Gucci have the most iconic monogram logo designs that have been in the market for decades and have worldwide recognition.

SaaS social media marketing is on the rise, and this guide walks you through every step of how you can do it right. Learn how to increase your business visibility.

Have you been looking for sites that can help you strengthen your marketing strategies for the company? Do you wish to bring high-quality photos on your feed that have a high resolution? Want to find free images and videos for personal and commercial use and cover all attribution required for a blog post? Striving to make your online content marketing strategy more effective? Wondering where to find free images to use amongst all this?

Why is it important to create a social media calendar? A social media content calendar is the simplest way to help organize your social media content on your social media platforms. A social media calendar also prevents any last-minute rush in order to write content to post, keeps the team on track, and gives a clear view of the strategy.

Do you often wonder about how you can use social media in the best way possible? We can help how! The social media marketing in healthcare industry is known to take shape even more now than before with its high ranging impact on the healthcare industry that has become a bigger force considering the present scenario especially with covid 19.

One of the biggest tech conferences in the world where industry giants and mega stars come together to build, shape, and inspire the next generation.

Not determining your target audience before getting into a business and a market is an equivalent of jumping into a lake and not knowing how deep the lake is. It is essential for any business owner or marketer to be aware of the audience they are targeting and marketing in order to yield preferable results. Knowing your target audience also helps when it comes to providing a better consumer experience, improving customer satisfaction, creating brand loyalty, and converting a greater number of sales.

Is your business on Twitter? If yes, are you facing any troubles in the engagement rate of your customer base on the platform? Are your google analytics low? Are you facing trouble in increasing the engagement metrics and don’t know how to get good follower growth? Not anymore! With the help of this article by Glorify, you will be able to increase them all with the help of the best Twitter analytics tool – 2021. Read on to know more!

Often times small businesses do not understand the importance and real need of trademarking their brand logo. Trademarking is an essential step that needs to be taken seriously by business owners as it is what protects the right of the brand. It is true that trademarking a logo is a rather complex process that requires legal assistance, however, it should not be delayed or overlooked.

Are you looking for answers on how to get followers on Twitter? Does your engagement on the Twitter profile seem to be constant and not growing? Here’s a thing, it is true that the number of followers on your company profile determines the actions of the existing followers and brands who look forward to collaborating. And if you don’t have a good number of Twitter followers already, it doesn’t mean you can pull your socks up. It’s better late than never. Right?

Twitter is a fascinating social media platform that is entertaining, educational, interactive, and fun. When you find just the right Twitter tools, you layer on a few dozen power-ups. Moreover, you can find a Twitter management tool for practically every whim or desire. There are tools for efficiency, productivity, research, and much more. Twitter has a generous API (Application Programming Interface) so tools have become legion and we are better off for it.

In today’s day and age, the first thing that comes to mind when you think of interaction is social media and it is hard not to see why. Social media has emerged as one of the most powerful platforms for engaging with the client base, used by individuals and brands alike. There are millions using Twitter, Facebook, and Instagram, not only listening and observing but also engaging with brands by creating and sharing content on behalf of these brands. This level of interactive engagement is what makes social media stand out as the most effective means of marketing for both small and large brands.

From black-and-white TV ads of the Mad Men era to now to be seen anytime and anywhere, video advertising has come a long way. Here, we will discuss the evolution of commercials on TV to mobile, explore the milestones, trends, and platforms that made video consumption a billion-dollar industry with a very strong impression worldwide. Let’s dive deep into juice-filled information on the evolution of the advertising industry from TV right up to the mobile devices in your hands!

To write an engaging sci-fi, a fantastic emotional and philosophical novel is a satisfying challenge to many writers. What more you enjoy is the visual designs that support the novel, particularly if you follow the self-publication path and you have to build the cover yourself.

Display advertising work as a paid element of a five-star marketing strategy with organic efforts to lift each other to be the best versions of themselves. This can result in maximizing the brand for a better reach, attracting qualified leads, and conversions.

When it relates to any brand or company, one of the most significant tools is a website. And one of the first things web users see? Your hero images. In the blog post below, we will accurately describe what a hero image is, why it’s vital.

Logos are at the very fundamental level icons consisting of images and text that allow us to recognize the products we want. The foundation of your company is a strong logo. It makes clients realize what you do, who you are, and what you appreciate. On a small picture, this is a great deal of authority!

A mood board (or inspiration board) is a physical or digital collage of ideas that are commonly used in fields like interior design, fashion, and graphic design.

YouTube has come out as an excellent medium to share your thoughts, your views, your opinions and establish yourself as an influencer/business. With over 2 billion monthly active users, Youtuber’s user base is highly diverse and hence, it opens up as a platform where you can engage with tons of kinds of people

As per statistics, YouTube has over 2 billion active users who log-in to their accounts each month. The creativity of people on YouTube knows no bounds. With more and more YouTubers surfacing off late, it is now becoming even more difficult for the content creators to strategize the right content that really entertains the viewers. Videos on YouTube are not only for entertainment, the videos are also uploaded in order to educate the masses; be it from brands about their products or from the creators for purposes of their own.

An eye-catching and compelling event poster drives people towards the event and contributes to your promotional efforts. If you’ve got an important event lined up and wonder how you create a buzz about it through a unique poster, here are 25 creative poster ideas that can help you in this regard.

Instagram has come a long way compared to what it used to be– an app just for sharing photos. Today, it’s one of the biggest social media platforms and boasts almost a billion users in 2021. So in the middle of this one app becoming a huge potential source of business and exposure, how does one keep up with Instagram’s algorithms and not succumb to it? Let’s discuss instagram algorithms in 2021 and everything else you need to know about it!

From the goal of just being able to share photos in 2005, to generating business sales from all parts of the globe in 2019, Facebook has allowed a stable and growing platform to create communities worldwide. For the commerce industry, consumers are able to discover products unintentionally in their personal feeds through Facebook ads which in turn could lead to conversions. In 2018, 55% of customers decided to buy a product after finding it on social media (Bondcap.com)

If you are a new business and you are unsure of where to begin your marketing, you are not alone. Finding the right marketing plan that suits the needs of yourself and your business alike, could be a little confusing to begin with – especially when you are new on the market.

If you are a new business and you are unsure of where to begin your marketing, you are not alone. Finding the right marketing plan that suits the needs of yourself and your business alike, could be a little confusing to begin with – especially when you are new on the market.

Wondering how to add a link to an Instagram story? Well, it may look like a task but in reality, adding a link to your Instagram story can not be very difficult until you know the correct method to do it. It’s a task that can be completed in seconds!

The netore process of figuring out how to ‘effectively’ send out emails could be quite frustrating with so many choices out there. Moreover, if you want to add a logo to your e-mail signature, the guidelines you use are basic.

The economy is booming. With the sudden growth of small businesses, the market in every industry has become saturated with repeated ideas and little individuality. To really stand out, the need for a strong brand image and killer advertising campaigns has never been greater. So we've put together a set of useful tips you can use to make your ads really pack a punch and result in more conversions.

There is no need for a briefing regarding the importance of standard banner ad sizes when it comes to reaping clicks, impressions, and sales. However, there is no “one size that fits all” when it comes to banner ads. Here following the best practices with respect to the occasion will yield you the best results. If you need the bang for your buck that you are spending on Google ads, be ready to carefully read this article to find out what is best for you.

Twitter is one of the many social media websites that provide companies with a fast-paced and direct way to engage with their customers. However, using Twitter in the best and great way possible could perhaps be quite a tricky task in order to keep the audience interested. This is because the audience doesn’t read everything that they come across in their feed, but have quite a selective viewing based on what catches their attention.

Check out the 7 best apps for branding your business and making marketing materials that stand out.

Check out the best content ideas for the LinkedIn company page to get you inspired.

Today, we see communication mediums such as social media, instant chat messengers, etc. strengthening their presence in the virtual world. But, on the other hand, email communication and email newsletters still go a long way. Over 70% of businesses use emails to communicate with their customers, as emails are trustworthy, and because a well-written email talks business with customers.

Social media platforms aren’t a new concept anymore.Instagram alone has now been able to make the biggest impact with more than 1 billion monthly active users, surpassing Facebook with an account of the accessibility menu available to the younger audiences.

Best book covers are the ones that later become the symbol of the book. An iconic design that consists of simple yet powerful elements, can turn into an integrated part of the book. So much so that you can’t imagine it ever having another cover design.

NBA – The National Basketball Association- is an emotion that people feel for not only in the United States but also, all across the globe. The love for the NBA is serious; and this seventy-year-old organization has been generating massive money year on year. Let’s just talk about last year (2021) against the current year (2020). The 30 teams making up the NBA had an average valuation of $1.9 billion each in 2019, which, in 2020, rose to a whopping $2.12 billion!

Did you know that 85% of consumers claim that color was the reason they made a purchase? You can be a startup, or an established company in the process of rebranding - whatever stage your business is in, the color palette should never be overlooked. Believe it or not, colors can be the making or breaking of your brand. Keep reading to learn all about choosing the right colors for your brand.

There are many elements that determine the voice and personality of your brand. The colors, icons, logo and gradients are just a few of them. Though text is usually not seen as a visual element, the font you choose for your designs is extremely important in setting the vibe and tone of your brand.

Do you often find yourself under the cozy quilt, sipping your drink, while wondering what could you possibly do to be productive even in the chilly weather? Have you also gone through the menu search by the marketing experts and haven’t found a thing already? Don’t worry, you’ve landed in the best and sweet spot. This article will help you get through the winter months with ease without the seasonal affective disorder kicking in. But before we get into the tips to help be productive, let’s first understand what causes this effect on many in the first place?

Marketing designs are often evaluated on the basis of how well they convert the potential audience into customers. Basically, the responsibility of a sale is one that of the marketing design. And marketing design does have an impact on sales so making your design the ideal one is very important.

Ecommerce Product Images - 6 Best Practices To Increase Conversions

Creating content for a blog, not only helps you enhance your website but also develops your reach and uplifts your digital marketing reach. Haven said that; if you are just starting on a blog or are an old writer, this article will not only help you with a website content plan strategy but also help you or a brand with consistent engagement scores.

Learn everything you need to know about Facebook Ads creatives and their importance for your eCommerce success.

When you think of a brand, numerous things might cross your mind. These are completely based on the subconscious of a person. More than often these are thoughts and emotions of what the brand intended to evoke within you. Let’s talk about logos and the evolution of logos as one of such elements in detail today!

#FaceApp challenge was one of the biggest hits and viral trends that took everyone, from regular people to huge celebrities, by the storm. Each Social Media platform was buzzing with FaceApp challenge posts and that had the enthusiasts and experts look a little beyond what otherwise seemed organic. Was the FaceApp challenge a planned marketing strategy?

Check out the 7 Facebook Ad creative best practices you should implement in your next campaigns.

After Linktree was launched in December 2016, it took the world of Instagram marketing by storm. Linktree allowed users to link more than one site in their Instagram bio. And it worked perfectly! This made every brand influencer, marketer, online creative, and entrepreneur hop on the Linktree bandwagon. However, it was offered for free, it came with some drawbacks that were not so awesome. This article will focus on why Linktree isn’t the best tool to use for your Instagram marketing along with an in-depth round-up of some Linktree alternatives to use.

Small businesses are always on the lookout for new strategies around how to get more Twitter followers fast because they know the importance of Twitter marketing. In this article, we’ve provided you with the best hacks to get 100 followers on Twitter quickly. This actionable guide talks about how it’s about using the best, easy, and smartest strategies to grow your following. Let’s dive right in!

Social media platforms are always trying to make their platforms better. Facebook, one of the biggest social media networks, always has something new in the works. While more often these Facebook updates are great and people love it, such updates also sometimes cause quite the outrage, like when Facebook redesigned the interface!